Yesmail Direct Anti-SPAM Policy
Updated: June 8, 2009
Yesmail Direct strictly prohibits the sending of spam. All mailing lists and e-mail messages that get sent through Yesmail Direct are required to be compliant with the CAN-SPAM Act and all other laws and regulations. For details on our requirements through CAN-SPAM, go to:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm.
Any Direct user account that fails to abide CAN-SPAM requirements will be immediately terminated.
What We Do To Prevent Spam:
The strict measures we take to enforce our anti-spam policy include, but are not limited to:
Permission Based Lists Required
- Per our terms and conditions, as well as an additional list check we have placed within in our list upload process; all contacts on lists uploaded by users must be opted in to receive email from the sender.
Content Scanning and Review
- Yesmail Direct utilizes a Spam check utility to screen and flag any message that contains words common to unsolicited emails.
- All email message content uploaded or added by our users is automatically scanned for spam characteristics. In the case that any spam characteristics are detected within the content of an e-mail, that content will not be permitted to be enabled for mailing.
- We have instituted a review and monitoring process for all outgoing content to ensure that all Yesmail Direct mailings are carefully reviewed and approved by our support team prior to delivery.
Mandatory Opt-Out
- Every email that is delivered through the Yesmail Direct system has a non-removable unsubscribe/opt-out link at the bottom of the message.
User Account Tracking
- A record is saved of every email that is sent through the system.
- We maintain the IP address and date subscribed for every new subscriber.
What We Do To Lower Abuse Associated With Our Mailings:
ISP Relationships
Yesmail Direct manages strong relationships with all major and mid-tier ISPs. Whenever a user clicks the "spam" button on a message from your mailing program, Yesmail automatically receives a notification and that user is removed from all future mailings.
Yesmail Direct receives daily feedback reporting from the following ISPs:
- AOL
- Yahoo
- Hotmail/MSN/Windows Live
- United Online
- Comcast
- Roadrunner
- Excite
- USA.net
- Spamcop
Deliverability Monitoring
- Yesmail Direct scans all mailing results within 24 hours of deployment. Any user that mails high abuse complaints in breach of ISP thresholds is permanently terminated from Yesmail Direct mailings.
- In the case that Yesmail Direct receives ISP notification that a user has been flagged as a spammer, that particular user is terminated from future mailings on Yesmail Direct.
- Yesmail Direct reserves the rights to terminate relationships with any user who demonstrates spammer characteristics.
Complaint Procedure
All Yesmail Direct customers are required to follow all of the above anti-spam guidelines. If you receive an email from a Yesmail Direct customer that you feel is solicited, please take the following steps:
- To unsubscribe from the message, simply click on the unsubscribe link in the email you received. This unsubscribe link will be located in the footer of each message sent from Yesmail Direct.
- If you would like to be unsubscribed from all emails from Yesmail Direct customers moving forward, please contact our support team at support@direct.yesmail.com.
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