Get emarketing. Get customers. Go!
Direct is an easy-to-use emarketing application with intuitive tools for email and direct mail. Small businesses are always looking for innovative ways to take action that drive results. Yesmail Direct is right for small businesses looking for simple and effective emarketing tools that enable you to communicate with prospects and customers. Yesmail Direct puts you right in the zone, with fast setup and immediate action to control and deliver two key emarketing programs -- email and direct mail.

You want Yesmail Direct if you need self-service emarketing tools to start communicating effectively with valued clients and engaging promising prospects -- get online, get Yesmail Direct and start building your business.

Make sure that no matter how you choose to get your message out – you include a call to action. Motivate the person looking at your ad, email or search listing with a coupon or special offer.
Good example: Visit John Alpine's Outdoor Store and mention coupon code: Free Gloves.
Not-so-good example: Visit John Alpine's Outdoor Store – we've got great stuff.

If you use all capital letters in your subject line, that your email message has a higher chance of being classified as SPAM? Not to mention your recipient's feel as though you're shouting at them.

Here's Marketing Sherpa's handy glossary defining the 178 most common terms used by emailers.